Recommended tools

Google Search Console →

Indexing, search performance and technical errors (free)

Screaming Frog →

Semrush →

Ahrefs →

Google Business Profile →

Google Analytics 4 →

Traffic, events and conversions, privacy-conscious (free)

Google Tag Manager →

Looker Studio →

Free dashboards combining Analytics, Ads and Search Console

Mixpanel →

Hotjar →

Microsoft Clarity →

Matomo →

Self-hosted, GDPR-friendly analytics (free, hosting paid)

Power BI →

Metabase →

Optimizely →

Crazy Egg →

Google Ads →

Search, shopping and YouTube campaigns billed on performance

Meta Ads Manager →

Facebook and Instagram campaigns with detailed targeting

LinkedIn Campaign Manager →

TikTok Ads Manager →

Canva →

Social visuals, presentations and brand kits (free)

Figma →

UI design and prototypes before code

WordPress →

CMS for blogs, showcase sites and small stores (free)

Webflow →

PageSpeed Insights →

Vercel →

Astro →

Supabase →

Shopify →

Managed store with local payment options (subscription)

WooCommerce →

Store built on WordPress, more control but more upkeep (free)

Stripe →

PayPal →

Judge.me →

Adobe Commerce →

PrestaShop →

Make →

Visual automations with more fine-grained scenarios

Zapier →

Connecting apps without code (free up to a usage limit)

n8n →

ChatGPT →

Claude →

Semrush ContentShake AI →

Midjourney →

HubSpot →

CRM, marketing and support in one place (free tier)

Odoo →

Pipedrive →

Tawk.to →

Crisp →

Zendesk →

Intercom →

Brevo →

Email and SMS with a French interface, free starter plan

Mailchimp →

Klaviyo →

lemlist →

Apollo.io →

WhatsApp Business →

YouTube Studio →

Meta Business Suite →

Buffer →

Scheduling posts across networks

Hootsuite →

LinkedIn Sales Navigator →

Cloudflare →

DNS, CDN and protection (free tier)

Hostinger →

Google Cloud →

AWS →

Azure →

DH Hosting →

Flutter →

Cross-platform mobile apps from one codebase (free)

Firebase →

Expo →

DaVinci Resolve →

Video editing and colour grading (free version)

CapCut →

Short-form video editing for social (free)

OBS Studio →

Runway →

Synthesia →

ElevenLabs →

Suno →

Sentry →

UptimeRobot →

GitHub →

Hosting repositories and CI (free tier)

GitHub Actions →

Wordfence →

UpdraftPlus →

1Password →

NordVPN →

Notion →

Airtable →