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Training

Short, practical training in SEO, advertising, analytics, e-commerce, AI and web development, on site in Tangier or remotely, with real Moroccan cases.

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Programmes

Training

SEO for Moroccan SMEs

Understand Google and AI search engines, run an audit, prioritise keywords and track results, without jargon.

For: Marketing managers and founders
Training

Facebook & Instagram Ads

Build an audience, produce creative that converts and measure the cost per result.

For: Online sellers and community managers
Training

Analytics: measuring what matters (GA4)

Measurement plan, events, Looker Studio dashboards and reading conversions.

For: Marketers and data owners
Training

Selling online in Morocco

Platform choice, card and cash-on-delivery payment, product pages and advertising for a store.

For: Shop owners moving online
Training

AI in business: practical cases

Choosing which tasks to automate or assist, writing good prompts and keeping control of your data.

For: Executives and operational teams
Training

Web development: solid foundations

HTML, CSS, JavaScript, WordPress and Laravel: a 10-week roadmap.

For: Beginners and career changers
Training

Artificial intelligence: understanding and using it

From machine learning to AI agents: key concepts, SME use cases and good practice.

For: Decision-makers and technical teams

How a session runs

  1. Scoping — We set your objectives and the starting level of each participant.
  2. Exercises — Every module uses a real case: your site, a test account or a sandbox store.
  3. Follow-up — A Q&A session after the training to correct the first steps.

Frequently asked questions

Is the training in English?

Sessions are run in English, Arabic or Dutch on request, with examples of Moroccan sites, budgets and clients. Materials are handed out as a PDF for each participant.

How long does a training take?

From a half-day format to discover a topic up to 3 to 10 weeks for a full track with exercises. Each programme states its length.

Can you train a whole team?

Yes. We adapt the content to your team and your current tools (site, CRM, ad accounts), on site in Tangier or remotely.

Is the training certified?

It leads to a certificate of attendance and corrected exercises, but does not replace an official vendor certification such as Google or Meta.

Is the training suitable for a beginner?

The web development track and the introduction to AI are designed for beginners. The others assume some basic digital marketing experience.

See the tools used in training →