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Selling directly through social media

While social media is a fantastic tool for building an audience and increasing awareness of your brand or business, it can also be a fantastic method for selling your products or services directly to your customers.

How you sell on social media can depend on the platform you use and your goals. Before thinking about how you will sell on social media, it is important to think about where your target customer is and what platforms they are on.

Leading social media marketing agencies suggest that you should decide on your platforms first, and then set specific goals for each, as the metrics and marks of success will differ slightly depending on the channel you choose.

To help you get started, let’s look at some of the most popular social media platforms and how you can start selling on each.


Facebook has the largest audience of any social media network available today. With nearly 2.45 billion monthly active users, the opportunities for businesses, brands and individuals to sell via the platform have never been better.

Here are some of the different ways you can sell on Facebook:


In response to more and more businesses and brands turning to online sales, Facebook launched Facebook Shops, a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free.

With Facebook Shops, you can choose the items you want to showcase and connect with your customers via WhatsApp, Messenger or Instagram direct messaging. These features give you great flexibility when interacting and interacting with your customers.

To enable Facebook stores, you need to:
Create an account with the Facebook Commerce Manager
Create a collection
Customize your storefront
Publish your store

If you’ve ever advertised your business online, you’ve probably encountered Facebook advertising. With Facebook’s advertising platform, you can target the exact type of customer you want.


Basic audiences based on the user’s age, interests, geography and more
Custom audiences that allow you to target your advertising to those who have already interacted with your business, both online and offline
Similar audiences so you can reach new people whose interests are similar or overlap with your best customers.
For more information on the different types of Facebook audiences and the steps you need to take to get started with Facebook advertising, you can check out the Facebook Business support pages and this guide from Hootsuite.

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